Number of flashcards in this category: 8.
1.	ethical exchange		Both the buyer AND seller should be better off after transaction.
2.	ethics		subset of values concerned with ends or principles of conduct (not religion, laws, or society).
3.	utilitarian thoery		Does the greatest good for the most number of people. Looks mainly at the outcome, not the context.
4.	deontological theory		Regardless of consequences, determine based on what is the most significant obligation. Doesn't consider context, just action itself. "deon" = duty If the act were okay universally, would it be okay?
5.	rule utiliatarian		Greatest good: looks @ overarching rules. (Not case by case.)
6.	caveat emptor		"buyer beware"; now there are Consumer Bill of Rights.
7.	act utiliarianism		Greatest good for most people, on a case by case basis.
8.	egoism		maximize self interest