Number of flashcards in this category: 9.
1.	customer-centric model		Target is surrounded by the 4Ps (mktg mix); everything optimized to meet the customer's wants and needs.
2.	CRM		customer relationship management. maintain relationship w/ customer, "dialogue, not monologue" - individualized needs, figure out who buys what and when, "learn the customer"
3.	4Ps		Product Price Place Promotion - Used tactically as a part of a strategy, not strategy itself.
4.	CMO		chief marketing officer; over 50% of the fortune 1000 companies have CMO positions
5.	5Cs		1. company: strengths, weaknesses, location, employees 2. customers: who, what they want, current satisfaction 3. competitors: leader? their strengths & weaknesses 4. collaborators: who can we partner up with to make up for our S/Ws? 5. context: recession, expansion, legal context, etc. (especially relevant with internt'l markets) STRATEGIC.
6.	marketing mix		A blend of 4Ps to tactically achieve a goal.
7.	Apple & Starbucks		Changing music industry. Now downloading, word of mouth, alternative media (mySpace) and not CDs, radios, etc. iTunes huge: allows people to "cherry pick," less revenue for labels b/c Apple has same price on songs. Joined with Starbucks for own record label. Both very consumer-centric, whereas record labels are attacking illegal downloaders (not very customer-centric).
8.	evolution of mktg (4)		1. product oriented: build it and they'll come. 2. sales oriented: advertise to make them want it 3. consumer oriented: research and make what they want 4. customer relationship management: maintain an ongoing relationship with the customer, extract lifetime value
9.	swot		Strengths, weaknesses, opportunities, threats.