Number of flashcards in this category: 14.
1.	validity vs. fidelity		Actual factual quality of data, versus the intent or image given off by presentation of facts. Government seems to care more about latter; "paternalistic."
2.	social marketing		programs seeking to increase acceptability of a social idea, cause or practice ex. drunk driving awareness, seat belts, voting, pollution
3.	utilitarian thoery		Does the greatest good for the most number of people. Looks mainly at the outcome, not the context.
4.	caveat emptor		"buyer beware"; now there are Consumer Bill of Rights.
5.	deontological theory		Regardless of consequences, determine based on what is the most significant obligation. Doesn't consider context, just action itself. "deon" = duty If the act were okay universally, would it be okay?
6.	ethical issues with 4Ps		product: shoddy or unsafe, planned obsoleteness, knockoffs, environmentally unsafe pricing: excessive markups promotion: deceptive claims place: high costs of distribution
7.	rule utiliatarian		Greatest good: looks @ overarching rules. (Not case by case.)
8.	act utiliarianism		Greatest good for most people, on a case by case basis.
9.	ethical mktg examples		cigarette ads: targetting kids? violent toys/games tainting "word of mouth" with buzz-agent programs
10.	ethical exchange		Both the buyer AND seller should be better off after transaction.
11.	egoism		maximize self interest
12.	ethics		subset of values concerned with ends or principles of conduct (not religion, laws, or society).
13.	business objects vs. ethical action		Businesses want: - efficiency, high returns (ROI), maximum shareholder profit These values don't always align with: - upholding company values, social responsibility
14.	consumer protection groups		Consumer Bill of Rights Federal Trade Commission FDA Federal Communications Commission CPSC (Consumer Product Safety)